Bayer - American Stroke Challenge

Ibach & Associates developed and implemented the award-winning American Stroke Challenge, initially known as Bayer Aspirin’s “Strokes Against Stroke” program. It began in 1995 and has generated more than 1.2 billion media impressions since that time. Along the way, the program has received several awards for its creativity and media results, including the prestigious Golden Trumpet Award in 2002.

In 2002, the American Stroke Challenge moved its focus from golf to tennis, using pro stars Monica Seles and Alexandra Stevenson as its spokespersons to get across its message about stroke and osteoporosis. Along the way, the American Stroke Challenge has raised more than $1.6 million for stroke and heart research and has used spokespersons in the past who have had direct and indirect histories with these diseases. In recent years, noted pro golfers such as Justin Leonard, Nancy Lopez, Gary Player, Tom Kite, Corey Pavin, Tom Weiskopf, Bob Tway, Chris DiMarco, Orville Moody and Lee Elder have acted as spokespersons for ASC.

Media coverage arranged by Ibach & Associates has included several appearances on the CBS Early Show with Bryant Gumbel and Jayne Clayson, in addition to mentions on all the major television networks (CNN, CBS, ABC, FOX, and NBC). Radio coverage has been extensive in multiple markets, including nationally syndicated shows on ESPN Radio, ABC Radio Network, The Sporting News Radio Network and Westwood One radio. Print coverage has included more than 600 major newspaper stories, including such outlets as USA Today, The Wall Street Journal, the New York Times, Washington Post, Baltimore Sun, Chicago Tribune, Chicago Sun-Times, Detroit Free Press, Atlanta Journal-Constitution, Boston Globe, Newsday, New York Daily News, New York Post, Pittsburgh Post-Gazette, Cleveland Plain Dealer, Milwaukee Journal Sentinal, Los Angeles Times, San Diego Union, Newark Star-Ledger, Arizona Republic, Seattle Post-Intelligencer, Dallas Morning News, Tampa Tribune, Miami Herald and numerous others.

  • 2000 American Stroke Challenge Chart
  • 1998 Strokes Against Stroke Chart

For more information on the American Stroke Challenge, visit www.bayeraspirin.com

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2000 American Stroke Challenge

Outlet Total # of Placements Total Impressions
Wires 8 N/A
Print 64 46,706,584
Broadcast 47 42,649,619
Web Site 26 152,845,000
TOTAL 145 242,201,203

 

1998 Stroke Against Stroke

Outlet Total # of Placements Total Impressions
SAS Magazines 3 18,393,392
SAS Newspapers 102 43,682,653
SAS Wires 7 0
SAS TV 22 6,031,281
SAS Radio 409 34,321,200
SAS Web Site 10 62,001,000
TOTAL 553 164,129,526